For years, we’ve been promised that AI would be the next big thing. But let’s be real, take Amazon’s Alexa for example. Does this device feel intelligent? If you’re very lucky, she will play the correct song at the first attempt.

But finally, we have ChatGPT – a machine that actually understands us! Hallelujah! That’s why it’s all the rage right now on social media was able to get to 1 million users within only 5 days!

And the best part? ChatGPT can help you create your website. While it can’t create the actual website and publish it on the web – you should check out these AI website builders for that – it can still be a very useful companion in the creation process.

That’s right, with ChatGPT on your side, many elements of the website creation process will be drastically easier. So let’s take a look at how ChatGPT can speed up the website creation process. I will also provide you with some sample prompts that you can start using today.

A prompt is a message or question that is used to initiate a conversation or a task with a computer program such as ChatGPT. Learn more about prompts here.

What is ChatGPT and How Does it Work?

ChatGPT was created by OpenAI and uses artificial intelligence (AI) to produce text that is similar to what a human might write. It does this by learning from a large amount of text and then using that knowledge to complete specific tasks, like creating copy or summarizing it. It’s also known as large language model (LLM).

This allows ChatGPT to understand and respond to natural language (the way people normally speak or write) and create text that makes sense and is easy to read. You can sign up for a free account here (takes 1 minute).

How ChatGPT Can Help with Website Creation

But ChatGPT isn’t just for generating text. It can also be used to generate ideas and assist with various aspects of the website creation process. Here are a few ways the chatbot can help you with your website creation:

Generating ideas for your website content and structure

ChatGPT is able to produce an outline for the topic of your website. For example, you could provide the following prompt to GPT:

“I am creating a website for a small business that sells handmade jewelry. I need ideas for the overall structure of the website, as well as specific content ideas for the homepage, product pages, and about us page.”

Here is the result for our example prompt:

Chat GPT Creating a website structure

See how it even goes beyond the original request and adds ideas for additional pages!

Writing website copy and creating content

Whether you need help with crafting headlines or producing body text, ChatGPT can assist with writing website copy and creating content such as blog posts and product descriptions.
It can quickly generate multiple options for you to review and select from, saving you time and effort. An example prompt you can try:
“Write a product description for a Rolex Daytona watch” or “Write a compelling headline for a blog post about the benefits of meditation”.

Finding interesting keyword ideas for SEO

Continuing with the example of our jewelry store, I asked GPT:
“Help me find interesting SEO keywords for blog posts for an online store that sells handmade jewelry. They should have a high search volume, but not much competition. Put it in a table where the keyword is left, and a potential headline is right.”

Of course, ChatGPT doesn’t have access to keyword tools. Ideally, you check the actual search volume in Google Keyword Planner, Ahrefs or SE Ranking.

chat gpt seo keywords and headlines table

But finding keywords is not all ChatGPT can do. You can also generate SEO titles and meta descriptions. Example prompt: “Create an SEO title for my page about Pearl jewelry”.

The output can sometimes be a bit too long. If that’s the case, you can simply tell it to shorten it or give a specific number of character or words.

Quickly reformat, shorten or lengthen text

For example, you could provide GPT with a long paragraph and ask it to rewrite it as a series of bullet points or a numbered list. GPT could then generate a new version of the text that is more concise and easier to read.

In the same way, GPT can also be used to shorten text by removing unnecessary words or phrases and condensing the remaining content into a more concise form (like summarizing a long article in a few short paragraphs).
You can even ask it to change the writing style. See this example:

using chat gpt

Generating ideas for color schemes and the general web design

It’s a bit more difficult to let ChatGPT generate design ideas, since it’s a text-based chatbot. Nevertheless, you can get some pretty good ideas from it with a prompt like this one: “what would be a good color scheme for my jewelry online store?”

chat gpt design ideas

What else can ChatGPT do for websites?

Did you know that our favorite chatbot can also code? Yes, you can tell it to generate website code. It won’t be formatted in the most pretty way, but usually it works.

Here is an example for a web page containing a form:

chat gpt creating a web form

Pros and Cons of Using ChatGPT for Website Creation

Using ChatGPT for website creation can provide numerous benefits, including:

  • Time-saving: it can assist with various tasks in the website creation process, freeing up time and headspace for other important tasks such as marketing and customer outreach. This can be especially useful for small businesses and individuals with limited resources and time.
  • Improved efficiency: it can quickly generate multiple ideas and options, allowing for quicker decision-making and faster progress on the website creation process.
  • Increased creativity: it can provide unique and creative ideas that may not have been considered otherwise, helping to ensure that your website stands out in a crowded online landscape.

But, on the other hand, ChatGPT is not without flaws:

  • Missing human touch: content often does not have the same quality and human feel. It may also lack depth or originality, and may not effectively convey complex ideas or emotions.
  • Errors: ChatGPT-generated content may contain errors or inaccuracies due to its inability to fully understand the context of the information it processes
  • Content could be detected: a worry a lot of SEO experts share right now, is that AI-texts could be detected by search engines like Google and therefore penalized. For that reason, it’s recommendable to use detection tools like Content At Scale AI Content DetectorAI Text Classifier (both free) or (more accurate but paid) to check if your content could be flagged as being written by AI.